“They are us!”: A true Leader’s Behavior

Leadership in complex and chaotic situations is discussed in the light of the leadership lesson Jacinda Ardern taught the world when she was Prime Minister of New Zealand in the aftermath of the racist attack on two mosques in Christchurch in 2019 that left 51 people dead.


They're us! This is your home, and you should feel safe here.
They are Us! This is your home and you should have been safe here.

March 15, 2019, marked one of the darkest moments in New Zealand's history. On that day, a white supremacist opened fire at two mosques in Christchurch, killing 51 people and injuring many more. This horrific act was not only a devastating blow to the Muslim community, but it also raised serious concerns about New Zealand's image as a friendly and peaceful nation. In the aftermath, the young Prime Minister Jacinda Ardern, who was then 39 years old, handled the situation with incredible compassion and clarity, showing true leadership amidst the chaos and complexity of the tragedy.

Jacinda Ardern   cc-by-4.0-Kirk Hargreaves
Jacinda Ardern cc-by-4.0-Kirk Hargreaves

Within hours after the attack, Ardern spoke to the country, firmly calling the act terrorism and emphasizing it as a blow to New Zealand’s ideals of inclusivity and multiculturalism. Her phrase, “They are us,” really resonate and became a call for unity, showing support for the Muslim community. This was just what the country needed at that right moment. Instead of giving in to fear or vengeance, she shifted the narrative towards coming and standing together with compassion and empathy.

What really made Ardern stand out from all other so called world leaders was her knack for blending genuine emotion with taking charge. I cannot explain well enough her genuine attitude and honest acceptance of responsibility. She connected with the families of the victims, donning a black headscarf as a sign of solidarity, and offered them heartfelt comfort, hugging them, sitting with them, instead of sending representatives to memorials or inviting them to her office. She did not hesitate to come together with the families, the community that is wounded, the country that is at the edge of a chaos, looking down at a chiasm.

Jacinda hugging families

She was honest, in taking responsibility, showing compassion, and standing firm against the ideas of the attacker, unlike her counterparts in most parts of the world. Her choice not to mention the attacker’s name, saying, “He may have sought notoriety, but we in New Zealand will give him nothing, not even his name,” really hit home as a strong rejection of the culture that sees mass killers as celebrities. This decision, combined with her empathetic approach, won her admiration from everyday people around the globe. Her response drew a sharp contrast to the often divisive and showy reactions from other global leaders during crises.

At the same time, she was very aware of her responsibilities. Never did she try the “this shall pass” approach as she didn’t waste any time in pushing through important gun law reforms, banning military-style semi-automatic weapons just six days after the tragedy. This mix of compassion and swift response displayed her ability to lead effectively even in chaotic times, addressing both the emotional needs and practical challenges of the situation.

Ardern’s leadership in the aftermath of Christchurch is truly a great example of how to manage through turbulent times, a space that’s not completely stable or totally out of control, but where flexibility and creativity can really shine. She was adaptable in her messaging and actions as the situation changed, staying focused on long-term solutions like tackling online extremism with the “Christchurch Call” initiative.

If we compare Ardern’s leadership style to the typical command-and-control approach of you-know-whos, it really emphasizes what makes her different. While many leaders focus mainly on security measures or political speeches, Ardern placed a priority on inclusivity and emotional connections, understanding that healing a nation means tackling both its heart and its policies. Her ability to address the tragedy without using it for political gain really set her apart, showing a leadership style based on serving people and having clear moral values, ethics rather than “political acumen”.

Complexity arises in systems where interactions between elements whether people, processes, or external factors, are dynamic, nonlinear, and unpredictable. Unlike simple or complicated systems, where outcomes are often straightforward or calculable, complex systems challenge leaders with ambiguity, emergent behaviour, and interconnected variables that are difficult to control. At the edge of chaos, the space between stability and complete disorder, systems are most creative, adaptive, and fertile for innovation. This is where communities can explore new possibilities and solutions, but it is also where the risk of failure and fragmentation is highest.

Jacinda Ardern's response really shows what it means to lead when the clouds are swelling, waves gathering for a perfect storm. After this horrific attack, everything felt unstable, and chaos was right there, with fear, grief, and anger spreading across the country. It hit the Muslim community especially hard. Ardern handled this tough situation with a leadership style that was all about empathy and flexibility, making sure her actions didn't drive a wedge between people or leave the nation paralyzed. At that chaotic moment, she struck a careful balance, acknowledging all those swirling emotions while taking clear, decisive steps, like quickly rolling out gun reforms. Her ability to turn chaos into a chance for growth and change, rather than letting it devastate the society, really emphasizes how important it is to have leaders who understand complexity.

Ardern’s genuine behaviour and approach teaches valuable lessons for anyone making decisions in complex situations, showing that we can’t always snap our fingers and restore stability right away. Instead, our focus should be on helping systems adapt and grow, building resilience, and letting new ideas and practices develop naturally from the chaos. When leaders honestly recognize and work within this space with true ethical and moral guidelines, they can open the door to real change and progress, even when times are tough.


Please comment or share on social media posts: